Razzo

Razzo is analytics tool for Magento to scale up the business

Razzo is an effective tool for collecting statistics for Magento sites. Thanks to easy-to-use infographics and in-depth information, the owner of an eCommerce store on Magento can get a complete analysis of the sales of his products, draw up a portrait of the client and analyze his behavior. For example, you are running an advertising campaign to increase sales on your site; this tool allows you to track all key indicators in detail, and displays them in simple and illustrative graphs.

For the continuous operation of widgets and data import, a Laravel-based data collection system has been created, built on server request queues.

Our team had faced the problem of huge amount of data that needed to be processed.

That implied a high load on the Magento servers, which, in turn, could lead to such requests being blocked. To solve this problem, we created a system of parallel chains of query workers, which takes into account the current load on the server and adjusts the sending of queries to it.

One of the unique features of this project is a feature that allows to select relevant products for each item based on the most purchased of them. Since Magento’s standard tools do not offer this option, Razzo gives the opportunity to the customer to import information on their site using the Magento API and display relevant products to customers.

Future plans: Synchronization with Google tools and other popular CMS platforms.